Content Marketing Exectuive (Remote)
Content Marketing Exectuive (Remote)
Worcestershire £25000 - £30000 per annum
Permanent | 897545_1601970349
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Role: Content Marketing Executive

Location: Worcester (Remote Working)

Salary: Up to £30,000

I'm looking for a Digital Marketing Executive to assist in the development, planning and execution of holistic and comprehensive multi-channel marketing campaigns designed to develop customer awareness, knowledge and understanding. You will be working for an exciting, award-winning company that specialises in industry-leading, cyber-security software.

Responsibilities:

  • Driving the planning, execution and monitoring of multi-channel campaigns using elements such as social media, web pages, webinars, case studies, exhibitions, speaker events, adverts, email marketing etc
  • Developing campaigns with a clear customer journey that builds knowledge and understanding and ends with actionable leads
  • Developing specific metrics for customer touchpoints that analyse how customers and potential customers move through the opportunity funnel
  • Work with product management to develop compelling content including PR and news items
  • Identify potential link building opportunities. Prepare content, organise for link to go live and negotiate rates/deals if needed
  • Write press releases, company profiles and other content for the website, new product launches, print media and exhibitions
  • Plan, manage and deliver social media content planner according to strategy
  • Update the website and blog with relevant timely communications
  • Develop 'hands on' knowledge of key clients and contacts and help nurture these relationships via marketing communications/automation and channels, whilst also supporting the targeting of new clients and contacts
  • Maintain and update CRM/databases to support email marketing communications whilst ensuring GDPR compliance
  • Undertake market research, analysis and reporting
  • Develop library of imagery for online use (to brand guidelines)

Minimum Skills and Experience Required:

  • Previous marketing experience in a B2B technology company
  • Passion for all things digital and an aptitude for social marketing
  • Ambitious and commercially focussed attitude along with a strong work ethic
  • Drive and energy in your approach to managing several projects and campaigns at once
  • Experience of marketing automation systems (HubSpot)

Generous holiday package with duvet days, competitive healthcare plan, pension scheme, gym discounts, standing desk option, casual dress code plus lots more…

Please send an updated CV to james(dot)round(at)applauseit(dot)co(dot)uk

Apply Now
Consultant - Digital Marketing & User Design
James Round
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