It has never been easy attracting the very best applicants for a vacancy, as far as cost effective recruitment goes it can still difficult to generate enough interest from your target audience for a particular role.
There are still many recruiters and HR teams who prefer the tried, tested and perhaps more costly methods in order to try and attract the top talent whereas others are adopting the modern, efficient and more cost effective methods such as social media and mobile recruitment as part of their recruitment mix.
If you think of yourself as a modern, forward thinking recruitment expert then a tool that is still relatively new on the block for recruitment but could be right for you is Snapchat.
This is the ideal example of a platform that is not only non-traditional but is equally useful for both job seekers and recruiters. As a hiring manager, it gives you the freedom to showcase how creative your communication skills are and gives candidates the opportunity to display attributes that are hard to get across within the confines of a CV. If you aren't yet familiar with this hugely popular app then you will probably be asking the same questions we did.
What exactly is Snapchat and how can it be used in recruitment?
For those who are new to the concept, Snapchat is a text and photo app with over 100 million monthly users, it allows users to send an image accompanied by text. The “Snaps” will remain visible for a set amount of time; between 1-10 seconds and after this it disappears, and is deleted from the Snapchat servers. To give you an idea of the scale of the audience for this app, there are 700 million videos and images sent via Snapchat every day, it may surprise you to know that’s a lot more than via Facebook!
The uniqueness of Snapchat is the visibility of your message, with only 10 seconds, it gives you a very small window to make that all important first impression and for your audience to react to it.
You need to be skilled at the creation of images and text that will attract as much attention as possible during the timespan, but it’s your chance to break from the norm and create those killer job ads you've always wanted to post or really highlight a recruitment campaign for a key client or a new department you’re trying to build within your company. It allows you to market directly to your target audience in the most creative way possible.
The following tips will help you make the most of Snapchat in a recruitment sense.
Identify your target audience
As effective as it is, Snapchat won't help you to recruit on all levels. It is very much a younger person’s app so if you are looking to recruit somebody at a senior level then it probably won't help much. On the other hand if you are looking for young talent, graduates or people looking for their first step on the career ladder, then Snapchat is a tool that will help you reach them.
Employee branding is still possibly the most powerful tool in a company’s recruitment armoury but perhaps the most underused. Snapchat is a great tool to showcase how great a company is to work for and therefore a great way to attract passive candidates or build brand awareness and engage your target audience.
Snapchat can be used to create behind the scenes snaps and videos of your team, your office, and your events to give people a feel for what it would be like to work for your business. Do not underestimate the power of your company culture and the power of social media. It only needs one key influencer to share your content to create a mini viral effect that pushes your recruitment to a new level.
Learn the ins and outs of the platform
If you intend to use this platform for recruiting purposes take the time to learn how to use it properly to give you maximum impact. Using Snapchat to recruit without knowing what it actually does is a bit like advertising a job on Twitter when you don't have any followers.
Once you have mastered Snapchat you will discover the potential it has in other areas where it can benefit your business asides from recruitment. Not knowing how to get the best out of a platform such as Snapchat is the biggest reason for failure in terms of attracting the talent you are seeking.
So now that you've got a general idea of how this handy and interesting the Snapchat app can be to help you it’s time to exploit it to achieve the results you are looking for.
By using clever images, insights, videos and texts creating job ads has never been such fun, and knowing they are heading right to your target audience is a big bonus. It could be time you considered Snapchat as part of your recruitment mix.