In the IT recruitment sector job hunting and job searching has been changing since the arrival of mainstream digital channels in the recruitment sector in 2000.
In more recent times more people are unemployed at any one time than ever before; for recruiters and companies this means there is access to highly talented, highly educated work pools of IT and tech professionals and with the huge impact of social media the access points to reach these people is vast and growing rapidly.
Here we'll look at the more obvious social media platforms for both recruiters and job seekers to use.
Known as the professionals' social media channel, it is fast becoming an online CV for the majority and a platform to share jobs for recruiters.
There are 2 major ways LinkedIn has been designed for job searching and recruiters, if you have an upgraded account LinkedIn allows recruitment agencies and HR managers to search through member profiles and send direct messages to relevant, qualified prospects, although this is becoming increasingly spammy with users being overwhelmed by requests from people they are not connected to so use with caution.
LinkedIn also has a job listing/advertising service, it is a paid for add on which promotes job advertisements to relevant candidates; adverts can be targeted by skills, experience, qualifications and location so they are sure to reach relevant and passive job seekers.
Of course the free way to use LinkedIn to recruit is to build your own contacts in your sector and use your personal status or company status updates to share jobs, this is however highly competitive. Most LinkedIn users are connected to more recruiters than genuine connections so it is vital your adverts stand out.
Twitter may not always be an obvious choice for recruiting, but it is a key social media channel for most users so there's huge audience potential.
The key to a good social approach particularly with Twitter is engagement so simply pushing an endless stream of jobs out isn't going to work, no candidates are going to sit and watch your feed. Your objective is to try and share relevant content that is going to be passed on, a retweet can have huge value if it is tweeted by the right person.
So, mix it up, show you understand your sector with the articles, blog posts and jobs you share and use the #hastag to make sure your updates are seem by the right people.
Facebook is a more personal platform used to interact with friends and family rather than colleagues and likeminded professionals.
However, Facebook's advertising engine does allow you to effectively reach out to your target audience using the preferences and personal information shared on profiles. We're all human, if a job offering a great salary, flexible working or great benefits appears on a personal social network and catches our eye, we will click on it without being outraged the agency is in our personal time and space.
If you're looking to recruit IT and digital professionals, there will be an expectation that you're using all social channels including Facebook to demonstrate your expertise in the sector.
Of course the number of social channels grows daily, the three key one's above are probably a must for most sectors, others may be more relevant to your sector and the professionals you're looking to target so do your research and get social!