Design - an ever evolving specialism that moves at pace
At its core, Digital Design is about creating user-friendly and visually appealing interfaces that engage users and are intuitive to navigate.
The Growth of Design
The ever-growing variety of digital platforms and devices has led to a diversification in design roles and the emergence of more complex specialisms. This growth in the sector, combined with the rising number of businesses turning their attention towards digital spaces, means it’s the perfect time to search for your dream digital design role or to find your business’s next design expert.
At its core, Digital Design is about creating user-friendly and visually appealing interfaces that engage users
and are intuitive to navigate. It’s centred around the needs of your users,
catering to their habits and wants whilst still aligning with your brand and
goals.
Roles we recruit for include, but aren’t limited to:
- UX Designer (User Experience Designer)
- UI Designer (User Interface Designer)
- UX/UI Designer
- Web Designer
- Product Designer
- Graphic / 2D / 3D Designer
- UX Researcher
User Experience vs. User Interface Design
There’s often confusion over the difference between a UX and a UI Designer, and in smaller businesses, you may find that these roles are combined. Although the responsibilities and stakeholders overlap, there are clear differences between the two roles.
A User Experience Designer deals with the user’s technical navigation through the product. They construct the architecture and pathways that guide a user through the app and are responsible for making this process as pain-free and intuitive as possible. Once this has been done, it’s the User Interface Designer’s responsibility to take this infrastructure and make it enjoyable to use.
This involves altering
the typography, colour scheme, and graphics amongst other elements to ensure
the user enjoys using the product. The UI Designer is also responsible for user
interactivity - making sure that buttons and calls to action are clearly
presented and journeys are easy to follow. You can read more about the
difference between a UI Designer and a UX Designer here.
Blending the Skill Sets
Web Designers will often need to employ both UI and UX skills in their role, as websites become increasingly dynamic and interactive. In the same way as UX and UI design, user-centric design is key to this role, in order for the site to be as pain-free as possible to use. One of the key responsibilities involves drawing up detailed and thorough mock-ups for developers to use. As for Product Designers, the broadening of UX and UI roles in recent years has led to more ambiguity in the exact responsibilities of this position, and you’ll find a lot of variation business by business. “Product Owner” is sometimes used interchangeably with “User Experience Designer”, but it can also encompass Product Management, and even the use of software languages like HTML and JavaScript to build prototypes.
With so much variety within the Digital Design space, it can be hard to figure out your next step. That’s where an IT recruitment consultancy can help - at Applause IT, we’re experts in pairing the perfect candidate and company, and have been successfully doing so for the last 20 years. Whether you’re looking for an agency or client-side role, contract or permanent, Applause IT can help.
Give us a call to
talk through your options. Alternatively, you can browse our current Digital
vacancies here.
Hiring for Design Skills and Looking for Help?
"It's been a breath of fresh air working with Applause. Working with a recruiter who understood our requirements and actually sent us good candidates that were relevant to the role we were looking for.
Overall great communication. I would happily use Applause again when our next round of recruitment comes round."
Head of 3D Design
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