If you believed everything you heard, you could easily be led to believe that if you aren't on social media you don't count for much. So much is written about the importance of having a presence on social media these days that people are almost scared not to be on there, even if they don't want to. Many companies are now using LinkedIn as part of their recruitment process, so should you be concerned if a candidate isn't on LinkedIn?
In fairness, while everyone is talking about what a vital networking tool social media is, some people simply don't like it. They are concerned about security and privacy, and in some instances rightfully so. Others have difficulties writing profiles as they don't like bigging themselves up and some simply cannot get their head around how it works. Sam Rice from Applause IT talks us through a few scenarios he has looked at to see if you should really stop considering a candidate for a job simply because they either have no LinkedIn profile or it’s not up to scratch.
Obviously at this point you don’t know the candidate or their history. Cyber stalking has been a very real problem, with LinkedIn being the primary social target and it is therefore understandable if people affected by a bad experience shy away from using this social platform or indeed social media altogether. You only need to search LinkedIn forums to see how many people would like the ‘block’ feature in order to stop anonymous users from viewing their profile implemented to see how it puts people off.
LinkedIn is undoubtedly a handy tool for those who use it to its best advantage, but as it doesn't have the social aspect of the likes of Twitter and Facebook they may have simply decided it's not for them. You could always ask them at the interview of course and see what they say.
It has to be said that there are as many people managing perfectly well within their careers without LinkedIn, as there are those who swear by it. On the whole it depends on the sector they work in. Those in niche careers often prefer to stick to their own sites and forums and don't feel the need to share their career path with the world. Staunch fans who are constantly updating and networking may find this hard to understand but it does happen.
This may seem a strange one, but hear us out. The whole point of creating profiles, sharing content and adding contacts is to see what everyone else is doing. Some find the whole idea of snooping around and seeing what everyone else is up to an unsavoury way to pass the time. Therefore they don't like the idea of the same thing happening to them.
Despite what the average teenager would have you believe, not everyone who doesn't have social media is weird- they may just think a bit differently and choose to manage their careers a different way. LinkedIn is massive, there are millions of profiles on there, and some prefer to be shepherds rather than sheep. If you are in an overcrowded profession, such as graphic design for example, they may well want to steer away from places where they will be lost in the crowd and find platforms where they stand out instead by showcasing their skills, for example Creativepool is a popular tool for designers.
Constantly updating, posting and networking is extremely time consuming, and something that has to be done continuously to stay ahead of the game on LinkedIn. Your candidate may enjoy their free time and want to make the most of it. Who wants to be stuck in front of a computer all day then go home and do the same? This isn't something they should be condemned for, those who make the most of their free time have been proven to be more productive in the work place.